Augmented Reality is fast becoming one of the most important
emerging technologies, with unprecedented investment growth and
interest from big tech platforms and accelerator industries. It
will most certainly become THE new platform and standard for
content creation and experience generation. Its use will make it an
essential resource, with a societal impact that can only be
compared to the World Wide Web's global influence. This book
provides a 'wide lens' perspective of the potential, challenges and
impact that the widespread implementation of Augmented Reality will
bring. The book introduces Augmented Reality's core concepts and
potential to newbies and experts alike. Looking at the impact of
the technology as it matures into a ground-breaking platform, it
goes beyond function to explore the context of the technology's
implementation - through social, commercial and behavioural lenses.
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