The Three Secrets of Green Business - Unlocking Competitive Advantage in a Low Carbon Economy (Hardcover)

Business is coming under increasing pressure from government, customers and campaigning groups to improve its environmental performance. Soaring utility and compliance costs are hitting companies where it hurts - on their bottom line. But there is another way of looking at the green agenda - as an opportunity rather than a threat. Written by renowned green business expert Gareth Kane, this practical 'how-to' guide contains everything you need to know about making your business green and increasing profits. Key features include: ' The Three Secrets of Green Business Success. ' Preparing To Go Green - change management, indicators, communication and marketing. ' Small Steps - the easy actions that will cut waste of materials, water and energy and save you money. ' Huge Leaps - the really big changes that will make your business truly green by changing your processes, products and business models. ' Hundreds of handy hints and tips. ' Checklists and a brainstorming tool Packed with examples, this book provides a highly accessible, practical guide to those who want to introduce sustainability into their business or organization quickly and effectively.

General

Imprint:	Earthscan
Country of origin:	United Kingdom
Release date:	December 2009
First published:	2010
Authors:	Gareth Kane
Dimensions:	216 x 170mm (L x W)
Format:	Hardcover
Pages:	220
ISBN-13:	978-1-84407-873-8
Categories:	Books > Reference & Interdisciplinary > Interdisciplinary studies > Development studies Books > Professional & Technical > Environmental engineering & technology > General Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Earth & environment > The environment > Environmental economics > General
LSN:	1-84407-873-6
Barcode:	9781844078738

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