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Consuming Sport - Fans, Sport and Culture (Paperback)
Loot Price: R1,521
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Consuming Sport - Fans, Sport and Culture (Paperback)
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Consuming Sport offers a detailed consideration of how sport is
experienced and engaged with in the everyday lives, social networks
and consumer patterns of its followers. It examines the processes
of becoming a sport fan, and the social and moral career that
supporters follow as their involvement develops over a life-course.
The book argues that while for many people sport matters, for many
more, it does not. Though for some sport is significant in shaping
their social and cultural identity, it is often consumed and
experienced by others in quite mundane and everyday ways, through
the media images that surround us, conversations overheard and in
the clothing of people we pass by. As well as developing a new
theory of sport fandom the book links this discussion to wider
debates on audiences, fan cultures and consumer practices. The text
argues that for far too long consideration of sport fans has
focused on exceptional forms of support ignoring the myriad of ways
in which sport can be experienced and consumed in everyday life.
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