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The First Modern Campaign - Kennedy, Nixon, and the Election of 1960 (Hardcover) Loot Price: R2,795
Discovery Miles 27 950
The First Modern Campaign - Kennedy, Nixon, and the Election of 1960 (Hardcover): Gary A. Donaldson

The First Modern Campaign - Kennedy, Nixon, and the Election of 1960 (Hardcover)

Gary A. Donaldson

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Loot Price R2,795 Discovery Miles 27 950 | Repayment Terms: R262 pm x 12*

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The presidential campaign that pitted Richard M. Nixon against John F. Kennedy was the most significant political campaign since World War II. With Eisenhower's tenure at an end, American society broke with the culture of the war years. This social shift was reflected in and provoked by new trends in American political life and political campaigning, all of which made 1960 a landmark year in American politics. In this engaging book, Gary A. Donaldson tells the story of Kennedy versus Nixon with a sharp eye for the salient political developments and a keen sense of the drama of an election that was unlike any other the nation had experienced. The election of 1960 was also an orchestrated political drama, organized as a sweeping campaign from coast to coast and staged for a national television audience. This made it the first modern campaign in which the television media changed the dynamics of presidential politics and in which photographs, charisma, and direct appeals to voters counted as they had never done before. It was also an election of intense personal rivalry made all the more spirited by the prejudice against Kennedy's Catholicism and his intention to widen the American political arena. Ideological shifts within the parties as they combined with innovations in campaigning would mark a clear divide in politics as it was practiced and politics as it would have to be practiced in the future. Yet not since Theodore White's journalistic account, The Making of the President, has attention been paid to the full 1960 campaign as it played out in the early primaries and then culminated in the November election. Donaldson shows why the whole political season is critical to understanding American politics today. The First Modern Campaign is essential and engaging reading for anyone interested in contemporary politics in the United States.

General

Imprint: Rowman & Littlefield Publishers
Country of origin: United States
Release date: June 2007
First published: June 2007
Authors: Gary A. Donaldson
Dimensions: 240 x 162 x 18mm (L x W x T)
Format: Hardcover
Pages: 210
ISBN-13: 978-0-7425-4799-5
Categories: Books > Humanities > History > American history > General
Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda
Books > Humanities > History > World history > From 1900 > Postwar, from 1945
Books > History > American history > General
Books > History > World history > From 1900 > Postwar, from 1945
LSN: 0-7425-4799-X
Barcode: 9780742547995

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