The business of food and drink is, for better and worse, the
business of our nation and our planet, and to most consumers how it
works remains largely a mystery. This encyclopedia takes readers as
consumers behind the scenes of the food and drink industries. The
contributors come from a wide range of fields, and the scope of
this encyclopedia is broad, covering from food companies and brands
to the environment, health, science and technology, culture,
finance, and more. The more than 150 essay entries also cover those
issues that have been and continue to be of perennial importance.
Historical context is emphasized and the focus is mainly on
business in the United States. Most entries include Further
Reading. The frontmatter includes an Alphabetical List of Entries
and a Topical List of Entries to allow the reader to quickly find
subjects of interest. Numerous cross-references in the entries and
blind entries provide other search strategies. The person and
subject index is another in-depth search tool. Sample entries:
Advertising, Agribusiness, Altria, Animal Rights, Betty Crocker,
Celebrity Chefs, Chain Restaurants, Commodities Exchange, Cooking
Technology, Culinary Tourism, Eco-terrorism, Environmental
Protection Agency, Ethnic Food Business, European Union, Flavors
and Fragrances, Food Safety, Food Service Industry, Genetic
Engineering, Internet, Labor and Labor Unions, Marketing to
Children, McDonald's, Meat Packing, North American Free Trade
Agreement, Nutrition Labeling, Organic Foods, Poultry Industry,
Slow Food, SPAM, Television, Trader Joe's, Tupperware, TV Dinners,
Whole Foods, Williams-Sonoma, Wine Business
General
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