McLuhan and Baudrillard - Masters of Implosion (Hardcover)

Marshall McLuhan, the media guru of the 1960s, has not been forgotten. Almost two decades after his death, a McLuhan renaissance is underway, fuelled by the very developments in new media technologies he long ago predicted. His famous buzzphrases, "the medium is the message" and "the global village", are once again in circulation. In this text Gary Genosko traces McLuhans influence on a guru of cultural theory - the French postmodernist thinker, Jean Baudrillard. Gary Genosko argues that McLuhans ideas have been far more influential than imagined in the development of postmodern theory. Tracing parallels between the so-called McLuhan Cult of the 1960s and the Baudrillard Scene of the 1980s, he explores how McLuhan's ideas persist and are distorted through Baudrillard's work, via concepts such as semiurgy, participation, reversibility, the primitive/tribal, and implosion. He argues that it is through Baudrillad's influence that McLuhanism has had its greatest impact on contemporary cultural thought and practice.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	April 1999
First published:	1999
Authors:	Gary Genosko
Dimensions:	234 x 156 x 17mm (L x W x T)
Format:	Hardcover
Pages:	150
ISBN-13:	978-0-415-19061-9
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Books > Humanities > Philosophy > Western philosophy > General Books > Philosophy > Western philosophy > General
LSN:	0-415-19061-4
Barcode:	9780415190619

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