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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Content is King - News Media Management in the Digital Age (Paperback)
Loot Price: R1,604
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Content is King - News Media Management in the Digital Age (Paperback)
Expected to ship within 10 - 15 working days
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From the viewpoint of newspaper organizations the main competitive
media has shrunk to only one, the internet. But the effect of this
innovation has been devastating in capturing the vast majority of
the advertising revenues on which newspapers have depended. The
larger the internet-based media became the more newspapers and
other media shrank. Pairing an academic and former industry news
manager, this textbook assesses the situation in which the regional
news media industry finds itself, and explores methods, processes
and techniques, which might usefully be introduced to help the news
media firm secure a viable future. In focusing on newspapers,
magazines, TV and radio, the work is filled with real-life examples
and interviews with news media managers, illustrating how
management is being conducted in this age of turbulence. The goal
is to give students practice in solving complex strategic problems
and to provide them with a series of intellectual and professional
exercises. Their method of using case studies will enable students
to explore in detail key theoretical issues before applying them to
real life management settings.
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