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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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The First Adman: Thomas Bish and the Birth of Modern Advertising (Paperback, New) Loot Price: R556

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The First Adman: Thomas Bish and the Birth of Modern Advertising (Paperback, New): Gary Hicks

The First Adman: Thomas Bish and the Birth of Modern Advertising (Paperback, New)

Gary Hicks; Illustrated by Simon Groves

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Loot Price R556 Discovery Miles 5 560

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The First Adman reveals the untold story of how modern advertising was pioneered 200 years ago by the entrepreneur, self-publicist and dodgy Member of Parliament, Thomas Bish. Royalty and politicians courted this early media star and society figure, who was one of the best-known men in the land and allegedly more famous than the prime minister himself. Drawing on previously inaccessible contemporary sources, Gary Hicks resurrects the Bish brand, as famous in its day as Coca-Cola is today, and explains how it started a publicity revolution. This is an entertaining and rollicking tale of an eccentric marketing genius whose extraordinary legacy survives in modern mass media.

General

Imprint:	Victorian Secrets
Country of origin:	United Kingdom
Release date:	October 2012
First published:	November 2012
Authors:	Gary Hicks
Illustrators:	Simon Groves
Dimensions:	229 x 152 x 11mm (L x W x T)
Format:	Paperback - Trade
Pages:	218
Edition:	New
ISBN-13:	978-1-906469-39-9
Categories:	Books > Humanities > History > World history > 1750 to 1900 Books > Humanities > History > History of specific subjects > History of specific institutions Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > History > History of specific subjects > History of specific institutions Books > History > World history > 1750 to 1900 Promotions
LSN:	1-906469-39-3
Barcode:	9781906469399