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Books > Business & Economics > Business & management > Sales & marketing > Advertising
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The First Adman: Thomas Bish and the Birth of Modern Advertising (Paperback, New)
Loot Price: R487
Discovery Miles 4 870
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The First Adman: Thomas Bish and the Birth of Modern Advertising (Paperback, New)
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Loot Price R487
Discovery Miles 4 870
Expected to ship within 10 - 15 working days
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Donate to Against Period Poverty
Total price: R497
Discovery Miles: 4 970
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The First Adman reveals the untold story of how modern advertising
was pioneered 200 years ago by the entrepreneur, self-publicist and
dodgy Member of Parliament, Thomas Bish. Royalty and politicians
courted this early media star and society figure, who was one of
the best-known men in the land and allegedly more famous than the
prime minister himself. Drawing on previously inaccessible
contemporary sources, Gary Hicks resurrects the Bish brand, as
famous in its day as Coca-Cola is today, and explains how it
started a publicity revolution. This is an entertaining and
rollicking tale of an eccentric marketing genius whose
extraordinary legacy survives in modern mass media.
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