A new companion volume to the author's first workbook, this title
shows marketing professionals how to put together a successful
promotion campaign based on the most persuasive tool of all:
personal contact. It shows how to mobilize your entire
organization, staff, volunteers, and supporters in a focused,
one-to-one, marketing campaign, using complete, easy-to-follow
steps and worksheets, helpful for any size organization.
General
Imprint: |
Fieldstone Alliance
|
Country of origin: |
United States |
Series: |
Marketing Workbook for Nonprofit Organizations |
Release date: |
October 1997 |
First published: |
August 1997 |
Authors: |
Gary J. Stern
|
Editors: |
Vincent Hyman
|
Illustrators: |
Rick Peterson
|
Dimensions: |
274 x 218 x 16mm (L x W x T) |
Format: |
Paperback
|
Pages: |
208 |
ISBN-13: |
978-0-940069-10-7 |
Categories: |
Books >
Business & Economics >
General
|
LSN: |
0-940069-10-5 |
Barcode: |
9780940069107 |
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