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Dynamic Models of Advertising Competition (Paperback, 2nd ed. 2003)
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Dynamic Models of Advertising Competition (Paperback, 2nd ed. 2003)
Series: International Series in Quantitative Marketing, 13
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I am gratified that there is sufficient interest in the subject
matter so as to support the offering of a second edition of this
monograph. The of differential games dynamic interpretation and
game theoretic foundation form a powerful and vital methodology for
helping us study and understand marketing competition. This second
edition offers a blend of what proved to be successful with the
first edition and new material. The first two chapters, reviewing
empirical and modeling research, have been updated to include
contributions in the last decade that have advanced the area. I
have not changed the essential content in the duopoly analyses in
chapters 3, 4, and 5. A notable addition to the present edition are
the new chapters, 6, 7, and 8, which offer analysis of three
triopoly models. In the final chapter, I offer my summary view of
the area and hope for continued contributions. I want to express my
appreciation for the support of Josh Eliashberg, editor of the
International Series in Quantitative Marketing, as well as Zachary
Rolnik, Director, and David Cella, Publishing Editor, of Kluwer.
Their encouragement has provided crucial motivation in this
endeavor.
General
Imprint: |
Springer-Verlag New York
|
Country of origin: |
United States |
Series: |
International Series in Quantitative Marketing, 13 |
Release date: |
October 2012 |
First published: |
2003 |
Authors: |
Gary M. Erickson
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Dimensions: |
235 x 155 x 8mm (L x W x T) |
Format: |
Paperback
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Pages: |
147 |
Edition: |
2nd ed. 2003 |
ISBN-13: |
978-1-4613-5360-7 |
Categories: |
Books >
Business & Economics >
Business & management >
Sales & marketing >
General
|
LSN: |
1-4613-5360-2 |
Barcode: |
9781461353607 |
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