This book is broadly organized in three parts. The first section
('Enhancing and Managing Customer Value') focuses on presenting the
state-of-knowledge in managing and enhancing customer value through
extraction of consumer-centric knowledge from mountains of data
that modern interactive applications generate. The extracted
information can then be used to provide more personalized
information to customers, provide more relevant information or
products, and even to create innovative business processes to
enhance overall value to customers. The second section in the book
('Computational Approaches for Business Processes') focuses on
presenting several specific innovative computing artifacts and
tools developed by researchers that are not yet commercially used.
These represent cutting-edge thought and advances in business
computing research that should soon find utility in real-world
applications or as a tool to analyze real-world scenarios. The
final section in the book ('Supporting Knowledge Enterprise')
presents approaches and frameworks that focus on ability of an
enterprise to analyze, build, and protect computing infrastructure
that supports value-added dimensions to the enterprise's existing
business processes.
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