Data is too big to be left to the data analysts. Data: Now Bigger
and Better! brings together researchers whose work is deeply
informed by the conceptual frameworks of anthropology-frameworks
that are comparative as well as field-based. From kinship to gifts,
everything old becomes rich with new insight when the
anthropological archive washes over "big data." Bringing together
anthropology's classic debates and contemporary interventions, the
book counters the future-oriented speculation so characteristic of
discussions regarding big data. Drawing on long-standing experience
in industry contexts, the contributors also provide analytical
provocations that can help reframe some of the most important
shifts in technology and society in the first half of the
twenty-first century.
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