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Sport, Education and Corporatisation - Spaces of Connection, Contestation and Creativity (Hardcover)
Loot Price: R1,523
Discovery Miles 15 230
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Sport, Education and Corporatisation - Spaces of Connection, Contestation and Creativity (Hardcover)
Series: Routledge Focus on Sport, Culture and Society
Expected to ship within 12 - 17 working days
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Using an interdisciplinary approach, Sport, Education and
Corporatisation offers an important critique of the intersection
between sport organisations, commercial agendas and educational
development. It reveals a discomforting interplay between sector
stakeholders that has been normalised via discourses of civic
'good', social responsibility and community welfare. The book
employs stakeholder theory, corporate social responsibility ideals,
and holistic constructions of space to provide a framework to
understand some of the latent and explicit complexities of sport
sector connectivity. Interrogating the key contexts, issues and
challenges that emerge from the Sport-Education-Corporate nexus and
drawing upon evidence from international, national and local sport
organisations, it argues for sustained and rigorous examination of
the commercialisation of educational agendas and new directions for
education-based corporate social responsibility within the sport
industry. This is an invaluable resource for researchers working in
the areas of sport management; sport development; sociology of
sport; sport policy and politics; physical education; and the wider
economics, organisational politics and business ethics fields. It
is also a fascinating read for students within sport business
management, sports studies, sport politics and physical education
programmes.
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