This book analyses representations of sustainable everyday life
across advertising, eco-reality television, newspapers, magazines
and social media. It foregrounds the discursive and networked basis
of sustainability and demonstrates how such media representations
connect the home and local community to broader political, social
and economic contexts. The book shows how green lifestyle media
negotiate issues of sustainability in varying ways, reproducing the
logic of existing consumer society while also sometimes providing
projections of a more environmentally friendly existence. In this
way, the book argues that everyday lifestyles are not an
irredeemable problem for environmentalism but an important site of
environmental politics.
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