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Profits and Sustainability - A History of Green Entrepreneurship (Paperback)
Loot Price: R919
Discovery Miles 9 190
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Profits and Sustainability - A History of Green Entrepreneurship (Paperback)
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Are profits and sustainability compatible? This book brings unique
perspectives to this key debate by exploring the history of green
entrepreneurship since the nineteenth century, and its spread
globally in industries including renewable energy, organic food,
natural beauty, ecotourism, recycling, architecture, and finance.
The book uses the lens of the extraordinary and often eccentric men
and women who defied convention and imagined that business could
help save the planet, rather than consume it. The social and
religious beliefs that drove many of these individuals are explored
as the book looks at how they overcame huge obstacles to execute
their strategies. The green entrepreneurs seen here are shown to
have created new markets and industries, and driven innovations in
sustainable practices, even at times when most consumers and
governments marginalized the entire subject. The struggles of early
pioneers appear to have been rewarded by the growth of
environmental awareness among consumers, business leaders, and
others in recent years, but the Earth's environmental health
continues to deteriorate. If profits and sustainability have proved
challenging to reconcile, this book argues that one reason was how
they were both defined.
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