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Books > Reference & Interdisciplinary > Interdisciplinary studies > Globalization
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Globalizing Sport - How Organizations, Corporations, Media, and Politics are Changing Sport (Paperback)
Loot Price: R1,409
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Globalizing Sport - How Organizations, Corporations, Media, and Politics are Changing Sport (Paperback)
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Sport is enjoyed by millions of people across the world, and both
watching and playing sport constitutes a major part of modern
leisure time. But sport is also a huge worldwide industry. In
Globalizing Sport, George Sage invites readers to explore a deeper
understanding of the global dynamics of sport - not only
competitions but of the big businesses of money, media coverage,
athletic apparel and more. He shows how phenomena such as
migration, labour, commerce and politics affect the athletes and
the fans, continually reshaping the business and experience of
sport. Globalizing Sport puts sport in its political, economic and
social context, revealing its connections with businesses,
countries, media outlets and education systems.
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