Persuasion: History, Theory, Practice (Hardcover)

George Pullman's lively and accessible introduction to the study of persuasion is an ideal text for use in courses where the understanding and practice of argumentation, rhetoric, and critical thinking are central. Continually challenging his readers to seek and recognise sound evidence, to question the obvious, and to assess and reassess the credibility of claims made by others -- including the author's own -- Pullman shows the way to strong writing, effective speaking, and rigorous critical thinking. The book provides: An overview of the traditional canons of rhetoric, along with updated versions for contemporary communication practices; Strategies for honing persuasive skills; Guidelines for creating persuasive arguments and for critically evaluating the arguments of others; A wealth of exercises -- including activities appropriate for group participation -- that can be assigned or used for self-testing and practice; Guidelines for the writing of argumentative papers; A section on decision-making; Selected classical readings on rhetoric and persuasion; A glossary of important terms; Suggestions for further reading.

General

Imprint:	Hackett Publishing Co, Inc
Country of origin:	United States
Release date:	September 2013
Authors:	George Pullman
Dimensions:	230 x 155 x 29mm (L x W x T)
Format:	Hardcover - Library binding
Pages:	432
ISBN-13:	978-1-60384-999-9
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Promotions
LSN:	1-60384-999-8
Barcode:	9781603849999

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