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Popular Conservatism and the Culture of National Government in Inter-War Britain (Hardcover)
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Popular Conservatism and the Culture of National Government in Inter-War Britain (Hardcover)
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This radical new reading of British Conservatives' fortunes between
the wars explores how the party adapted to the challenges of mass
democracy after 1918. Geraint Thomas offers a fresh perspective on
the relationship between local and national Conservatives'
political strategies for electoral survival, which ensured that
Conservative activists, despite their suspicion of coalitions,
emerged as champions of the cross-party National Government from
1931 to 1940. By analysing the role of local campaigning in the age
of mass broadcasting, Thomas re-casts inter-war Conservatism.
Popular Conservatism thus emerges less as the didactic product of
Stanley Baldwin's consensual public image, and more concerned with
the everyday material interests of the electorate. Exploring the
contributions of key Conservative figures in the National
Government, including Neville Chamberlain, Walter Elliot, Oliver
Stanley, and Kingsley Wood, this study reveals how their pursuit of
the 'politics of recovery' enabled the Conservatives to foster a
culture of programmatic, activist government that would become
prevalent in Britain after the Second World War.
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