This concise and comprehensive introduction to economics offers
readers at all levels a more realistic approach to understanding
the elements of resource and product markets, including the role of
business decisions; technological change; product differentiation;
uncertainty; and the optimal location of activities. With the
book's easy-to-use software package for computations, even
non-economists will become strongly motivated and can gain a
proficiency in economic analysis as well as in practical and
professional decision-making skills. End-of-chapter problems,
computer exercises, programming examples, and numerous diagrams
further enhance the book's usefulness.
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