This book confronts business managers with media accounts of
alleged ethical misconduct by business people and the low opinion
the public has of the honesty of business people in general. Gerald
J. Williams agrees that greed and self-interest are surely at work
here, but he points out that these vices can be found in just about
every area of human endeavor. He asks whether business people might
think there is some special characteristic of the business
enterprise that sometimes justifies acting in ways that would be
considered immoral if they were done in nonbusiness situations.
Does the impact, for instance, that a business may have on the
economic welfare of its shareholders, employees, and the social and
political communities in which it operates sometimes require its
managers to follow a double ethic, one that applies to their
business lives but not to their private lives? Not so, according to
the author, who argues that there is no such thing as business
ethics; there are only ethical principles applicable to all
circumstances and conditions of human life.
It is Williams' belief that only business people can restore
their tarnished reputation by acting ethically, but that they have
to first know something about moral theory and understand how
different theoretical approaches to morality may yield different
moral principles. Business people need to reflect on the set of
moral principles they hold, conscientiously satisfy themselves that
they are comfortable with those principles, and, if not, modify
them and apply them consistently in both business and nonbusiness
situations. This book is designed to help managers with the process
of education and moral reflection by describing three approaches to
morality: cultural moral relativism, utilitarianism, and Thomistic
natural law. The book then goes on to show how each approach can
address and attempt to solve concrete, real-life ethical conflicts
in the business world. In short, the book offers a somewhat unique
hands-on technique for teaching business ethics. It should interest
business managers at all levles as well as teachers and students of
business ethics.
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