Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships (Paperback, Ed)

Winning sales tactics from the greatest strategist of all time

Through his bestselling books and popular seminars, Gerald Michaelson has established himself as the worlds leading interpreter of Sun Tzus timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the bestselling Sun Tzu: The Art of War for Managers interprets the theorists classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield.

Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzus writings to sales strategy. It also transforms Sun Tzus wisdom into contemporary sales advice, object lessons, and real-life how-tos, such as:

• Get your strategy straight
  
• Win without fighting
  
• Have a unique selling proposition
  
• Know your competitor
  
• Aim for big wins
  
• Learn from lost sales
  

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