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The Market Structure of Sports (Paperback, New) Loot Price: R791
Discovery Miles 7 910
Repayment Terms: R74 pm x 12*
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The Market Structure of Sports (Paperback, New): Gerald W. Scully

The Market Structure of Sports (Paperback, New)

Gerald W. Scully

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Loot Price R791 Discovery Miles 7 910 | Repayment Terms: R74 pm x 12*

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Through a detailed economic assessment of the current business of professional sports and prospects for the future in the United States, Scully examines the factors that determine players' salaries; management practices and franchise values; and long-term, short-term, and corporate ownership. Scully shows, for example, that while the economic growth of the last two decades was fueled primarily by sales of television rights, the broadcast market has become saturated and teams will have to look elsewhere for income in the 1990s.
This book offers technical insights that will interest business economists and professionals in sports management.

General

Imprint: University of Chicago Press
Country of origin: United States
Release date: March 1995
First published: March 1995
Authors: Gerald W. Scully
Dimensions: 139 x 216 x 16mm (L x W x T)
Format: Paperback
Pages: 214
Edition: New
ISBN-13: 978-0-226-74395-0
Categories: Books > Social sciences > Sociology, social studies > Anthropology > General
Books > Business & Economics > Economics > Microeconomics > General
Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries
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LSN: 0-226-74395-0
Barcode: 9780226743950

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