Dressing for Austerity - Aspiration, Leisure and Fashion in Post-war Britain (Hardcover)

A new look for Austerity...The coldest winter on record, rationing, successive economic crises, bombed out towns and cities; with some justification 'Austerity Britain' in the late 1940s is coloured in the popular imagination in tones of drab. Dressing for Austerity shines a light on alternative visions of post-war optimism and aspiration. It traces how, set against the Labour government's philosophy of 'Austerity by design' in a climate of post-war idealism, the desire for affordable fashionable clothing, access to leisure, and the health, time and money to enjoy them became totemic symbols of post-war ambition that impelled new strategies of state control and consumer agency. The book examines the immediate post-war period - its politics, its fashions and its people - in new ways and on its own terms as a critical tipping point in the making of modern Britain.

General

Imprint:	I.B. Tauris
Country of origin:	United Kingdom
Series:	Dress Cultures
Release date:	April 2017
Authors:	Geraldine Biddle-Perry
Dimensions:	216 x 138 x 25mm (L x W x T)
Format:	Hardcover
Pages:	224
ISBN-13:	978-1-78076-628-7
Categories:	Books > Arts & Architecture > Industrial / commercial art & design > Fashion design Books > Humanities > History > History of specific subjects > Social & cultural history Books > Humanities > History > World history > From 1900 > Postwar, from 1945 Books > Social sciences > Sociology, social studies > Social institutions > Customs & folklore > Costume, clothes & fashion Books > History > History of specific subjects > Social & cultural history Books > History > World history > From 1900 > Postwar, from 1945 Promotions
LSN:	1-78076-628-9
Barcode:	9781780766287

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