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Books > History > World history > From 1900 > Postwar, from 1945
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Dressing for Austerity - Aspiration, Leisure and Fashion in Post-war Britain (Hardcover)
Loot Price: R4,406
Discovery Miles 44 060
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Dressing for Austerity - Aspiration, Leisure and Fashion in Post-war Britain (Hardcover)
Series: Dress Cultures
Expected to ship within 10 - 15 working days
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A new look for Austerity...The coldest winter on record, rationing,
successive economic crises, bombed out towns and cities; with some
justification 'Austerity Britain' in the late 1940s is coloured in
the popular imagination in tones of drab. Dressing for Austerity
shines a light on alternative visions of post-war optimism and
aspiration. It traces how, set against the Labour government's
philosophy of 'Austerity by design' in a climate of post-war
idealism, the desire for affordable fashionable clothing, access to
leisure, and the health, time and money to enjoy them became
totemic symbols of post-war ambition that impelled new strategies
of state control and consumer agency. The book examines the
immediate post-war period - its politics, its fashions and its
people - in new ways and on its own terms as a critical tipping
point in the making of modern Britain.
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