This book is open access and available on
www.bloomsburycollections.com. It is funded by Knowledge Unlatched.
Picture Post magazine was made famous by its pioneering
photojournalism, which vividly captured a panorama of wartime
events and the ordinary lives affected. This book is the first to
examine this fascinating primary source as a cultural record of
women's dress history. Reading the magazine's visual narratives
from 1938 to 1945, it weaves together the ways in which design,
style and fashion were affected by, and responded to, the state of
being at war - and the new gender roles it created for women. From
the working class of Whitechapel to the beach sets of the Bahamas,
and from well-heeled Mayfair to middle-class New York, Women in
Wartime takes a wide-angled lens to the fashions and lifestyles of
the women featured in Picture Post. Exploring the nature of
femininity and the struggle to be fashionable during the war, the
book reveals critical connections between clothing and social
culture. Drawing on a unique range of photographs, Women in Wartime
presents a living history of how women's clothing choices reflect
changing perceptions of gender, body, and class during an era of
unprecedented social change.
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