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Social Myths and Collective Imaginaries (Hardcover)
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Social Myths and Collective Imaginaries (Hardcover)
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Myths are commonly associated with illusions or with deceptive,
dangerous discourse, and are often perceived as largely the domain
of premodern societies. But even in our post-industrial,
technologically driven world, myths - Western or Eastern, ancient
or modern, religious or scientific - are in fact powerful,
pervasive forces. In Social Myths and Collective Imaginaries, G
rard Bouchard conceptualizes myths as vessels of sacred values that
transcend the division between primitive and modern. Myths
represent key elements of collective imaginaries, past and present.
In all societies there are values and beliefs that hold sway over
most of the population. Whether they come from religion, political
institutions, or other sources, they enjoy exalted status and go
largely unchallenged. These myths have the power to bring societies
together as well as pull them apart. Yet the study of myth has been
largely neglected by sociologists and other social scientists.
Bouchard navigates this uncharted territory by addressing a number
of fundamental questions: What is the place of myth in contemporary
societies and in the relations between the cultural and the social?
How do myths take form? From what do they draw their strength? How
do they respond to shifting contexts? Myths matter, Bouchard
argues, because of the energy they unleash, energy that enables a
population to mobilize and rally around collective goals. At the
same time myths work to alleviate collective anxiety and to meet
the most pressing challenges facing a society. In this bold
analysis, Bouchard challenges common assumptions and awakens us to
the transcendent power of myth in our daily lives and in our shared
aspirations.
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