Gerard Goggin has produced an incisive and penetrating overview of
the world according to mobiles. Covering sight, sound and status,
plus a host of other issues, he provides a provocative analysis of
how mobile communication gadgets come to play such a prominent role
in our lives. Any scholar of New Media will want to read this book
- James Katz, Department of Communication, Rutgers University, USA
With billions of users worldwide, the cell phone is not only a
successful communications technology; it is also key to the future
of media. Global Mobile Media offers an overview of the complex
topic of mobile media, looking at the emerging industry structures,
new media economies, mobile media cultures and network politics of
cell phones as they move centre-stage in media industries. The
development, adoption and significance of cell phones for society
and culture have been registered in a growing body of work. Where
existing books have focused on communication, and on the social and
cultural aspects of mobile media, Global Mobile Media looks at the
media dimensions. Goggin provides a pioneering yet measured
evaluation of how cell phone corporations, media interests, users
and policy makers are together shaping a new media dispensation.
Global Mobile Media successfully places new mobile media
historically, socially and culturally in a wider field of portable
media technologies through extensive case studies, including: the
rise of smartphones, with a detailed discussion of the Apple iPhone
and how it has catalysed a new phase in convergent media, audiences
and innovation the new agenda in cultural politics and media
policy, featuring topics such as iPhone apps and control, mobile
commons, and open mobile networks a succinct map of the political
economy of mobile media, identifying key players, patterns of
ownership and control, institutions, and issues a critical account
of cell phones' involvement in and contribution to much-discussed
new forms of production and consumption, such as user-generated
content, p2p networks, open and free source software networks an
anatomy of how cell phones relate to other online media,
particularly the Internet and wireless technologies. Global Mobile
Media is an engaging, accessible text which will be of immense
interest to upper-level undergraduates, postgraduates and
researchers in Communication Studies, Cultural Studies and Media
Studies, as well as those taking New Media courses.
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