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Tobacco Advertising: The Great Seduction (Hardcover)
Loot Price: R1,096
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Tobacco Advertising: The Great Seduction (Hardcover)
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Since 1789, when the first tobacco advertisement appeared, tobacco
manufacturers have been pioneers of advertising and marketing,
revolutionizing the American way of doing business in the process.
The folksy, familiar and innocent-looking images portrayed in
tobacco advertising were part of the new wave of product promotion
- tin tags, cigar and tobacco labels, insert cards (including the
first baseball cards) - that helped transform America into a nation
of smokers by 1900. With illustrations of antique artifacts, old
photographs and contemporary advertising, the reader is taken
through the rapid growth of the tobacco industry following the
Civil War, and shown a wide-range of promotional ploys and
gimmickry that evolved in this century: tobacco tins, cigarette
pack art, and outdoor advertising. Other advertising objects
include lapel buttons, pocket mirrors, postcards, watch fobs,
pocketknives, envelope stickers and more. All are lavishly
illustrated, many in full color, and an informative value guide is
included.
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