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Books > Arts & Architecture > Antiques & collectables > Books, manuscripts, ephemera & printed matter

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Tobacco Advertising: The Great Seduction (Hardcover) Loot Price: R1,163
Discovery Miles 11 630
You Save: R364 (24%)
Tobacco Advertising: The Great Seduction (Hardcover): Gerard S. Petrone

Tobacco Advertising: The Great Seduction (Hardcover)

Gerard S. Petrone

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List price R1,527 Loot Price R1,163 Discovery Miles 11 630 | Repayment Terms: R109 pm x 12* You Save R364 (24%)

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Since 1789, when the first tobacco advertisement appeared, tobacco manufacturers have been pioneers of advertising and marketing, revolutionizing the American way of doing business in the process. The folksy, familiar and innocent-looking images portrayed in tobacco advertising were part of the new wave of product promotion - tin tags, cigar and tobacco labels, insert cards (including the first baseball cards) - that helped transform America into a nation of smokers by 1900. With illustrations of antique artifacts, old photographs and contemporary advertising, the reader is taken through the rapid growth of the tobacco industry following the Civil War, and shown a wide-range of promotional ploys and gimmickry that evolved in this century: tobacco tins, cigarette pack art, and outdoor advertising. Other advertising objects include lapel buttons, pocket mirrors, postcards, watch fobs, pocketknives, envelope stickers and more. All are lavishly illustrated, many in full color, and an informative value guide is included.

General

Imprint: Schiffer Publishing Ltd
Country of origin: United States
Release date: 1997
First published: July 1996
Authors: Gerard S. Petrone
Dimensions: 279 x 216 x 24mm (L x W x T)
Format: Hardcover
Pages: 264
ISBN-13: 978-0-88740-972-1
Categories: Books > Arts & Architecture > Antiques & collectables > Books, manuscripts, ephemera & printed matter
Books > Professional & Technical > Industrial chemistry & manufacturing technologies > Other manufacturing technologies > General
LSN: 0-88740-972-5
Barcode: 9780887409721

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