Small and Medium Enterprises (SMEs) encounter significant
challenges in today's dynamic business landscape, exacerbated by
factors such as excessive bureaucracy, limited government support,
and difficulties in accessing specialized personnel and
cutting-edge technology. The COVID-19 pandemic has further
intensified these obstacles, pushing SMEs to the brink of survival,
and demanding innovative solutions to navigate the crisis
successfully. Using Organizational Culture Strategies for Adapting
to Change, edited by Gerardo Reyes Ruiz, provides a transformative
solution to the challenges faced by SMEs. This groundbreaking book
offers a collection of real success stories from around the world,
demonstrating how organizational culture played a pivotal role in
the resilience and triumph of these enterprises during the
pandemic. By exploring these case studies, readers gain invaluable
insights and practical strategies to cultivate and leverage
organizational culture for navigating change and driving
sustainable growth. Designed for academic scholars, stakeholders,
business professionals, and students, Using Organizational Culture
Strategies for Adapting to Change presents a comprehensive
exploration of the impact of organizational culture on SMEs. It not
only highlights the critical importance of fostering a strong
culture but also provides actionable guidance for establishing and
nurturing it within these enterprises. This book equips its readers
with the knowledge and tools necessary to thrive in the face of
adversity and take advantage of new opportunities in today's
rapidly evolving business environment.
General
Imprint: |
IGI Global
|
Country of origin: |
United States |
Release date: |
September 2023 |
Editors: |
Gerardo Reyes Ruiz
|
Dimensions: |
254 x 178mm (L x W) |
Pages: |
300 |
ISBN-13: |
978-1-66846-567-7 |
Categories: |
Books
|
LSN: |
1-66846-567-1 |
Barcode: |
9781668465677 |
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