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Entertainment Industrialised - The Emergence of the International Film Industry, 1890-1940 (Hardcover)
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Entertainment Industrialised - The Emergence of the International Film Industry, 1890-1940 (Hardcover)
Series: Cambridge Studies in Economic History - Second Series
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Entertainment Industrialised is the first study to compare the
emergence and economic development of the film industry in Britain,
France and the United States between 1890 and 1940. Gerben Bakker
investigates the commercialisation and industrialisation of live
entertainment in the nineteenth century and analyses the subsequent
arrival of motion pictures, revealing that their emergence
triggered a process of incessant creative destruction, development
and productivity growth that continues in the entertainment
industry today. He argues that cinema industrialised live
entertainment by automating it, standardising it and making it
tradeable, a process that was largely demand-led, and that a
quality race between firms changed the structure of the
international entertainment market. While a hundred years ago,
European enterprises were supplying half of all films shown in the
U.S., the quality race resulted in today's industry, in which a
handful of American companies dominate the global entertainment
business.
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