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Books > Business & Economics > Business & management > Sales & marketing

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Neuromarketing - Grundlagen - Erkenntnisse - Anwendungen (German, Paperback, 3. Aufl. 2013) Loot Price: R2,195
Discovery Miles 21 950
Repayment Terms: R206 pm x 12*
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Neuromarketing - Grundlagen - Erkenntnisse - Anwendungen (German, Paperback, 3. Aufl. 2013): Gerhard Raab, Oliver Gernsheimer,...

Neuromarketing - Grundlagen - Erkenntnisse - Anwendungen (German, Paperback, 3. Aufl. 2013)

Gerhard Raab, Oliver Gernsheimer, Maik Schindler

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Loot Price R2,195 Discovery Miles 21 950 | Repayment Terms: R206 pm x 12*

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Gerhard Raab, Oliver Gernsheimer und Maik Schindler geben einen fundierten Einblick in das noch junge Forschungsgebiet des Neuromarketing. Als interdisziplinarer Ansatz der Wirtschaftswissenschaften, der Psychologie und der Neurowissenschaften besteht der Anspruch des Forschungsgebiets darin, neue Erkenntnisse fur das Marketing zu generieren."

General

Imprint: Springer Gabler
Country of origin: Germany
Release date: September 2013
First published: 2013
Authors: Gerhard Raab • Oliver Gernsheimer • Maik Schindler
Dimensions: 210 x 148 x 20mm (L x W x T)
Format: Paperback
Pages: 349
Edition: 3. Aufl. 2013
ISBN-13: 978-3-8349-2572-5
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8349-2572-1
Barcode: 9783834925725

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