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Beyond Ethical Consumption - Religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism (Paperback, New edition)
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Beyond Ethical Consumption - Religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism (Paperback, New edition)
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This book examines what happens when consumption - originally based
on ethical issues - becomes a sort of religious behaviour which
excludes possibly equally-valid alternatives by principle. It
happens when consumers are deeply observant of the choices they
made that it becomes a sort of faith, a recurrent behaviour which
excludes a renewal of critical judgments and usually turns into
habit or, even, fanaticism. Five related studies are presented in
both consumer and political marketing: from fervid attachment to
brands, to induction of compulsive forms of shopping or, even,
fanatic behaviours, such as political extremism. On these themes,
this volume offers a European point of view and, in particular, an
Italian one, proposing new and original lines of research that have
never been explored before.
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