Innovation is highly relevant to every organization. Yet, eighty
percent of innovation projects never reach the market. Many have a
false start. The Innovation Expedition is written to inspire you
with visual and practical tools on HOW to start innovation
effectively. The remarkable stories of how great explorers overcame
unexpected setbacks will inspire you. How Columbus discovered
America, how Hillary reached the summit of Everest and how Neil
Armstrong got to be the first man on the Moon. With 240 pages full
of exploration stories, quotes, charts, cases, checklists, formats
and innovation maps, 'The Innovation Expedition' is an inspiring
visual toolkit to start innovation successfully. It's written for
innovators: managers, consultants, entrepreneurs and organization
leaders.
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