Basic Marketing Research - Customer Insights and Managerial Action (Hardcover, 10th edition)

In Brown/Suter/Churchill's BASIC MARKETING RESEARCH, 10th Edition, you will learn how to convert marketplace data into actionable marketing information using the two dominant approaches, behavioral data that exists and customer insights gathered for a specific purpose, and how interactions in the research process give managers and researchers confidence in the result. BASIC MARKETING RESEARCH's easy-to-read writing style helps you see the research process from the perspectives of researchers who gather information and marketing managers who use it and helps you apply your market research skills in experiential learning activities.

General

Imprint:	South-Western College Publishing
Country of origin:	United States
Release date:	August 2023
First published:	2024
Authors:	Gilbert Churchill • Tom Brown • Tracy Suter
Format:	Hardcover
Pages:	400
Edition:	10th edition
ISBN-13:	978-0-357-90184-7
Categories:	Books > Business & Economics > Finance & accounting > General
LSN:	0-357-90184-3
Barcode:	9780357901847

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