The very first Land Rover, launched in 1948, owed its low-key
existence to shoestring British ingenuity and - literally - odds
and ends left over from World War II. Rover thought it could keep
its factory ticking over as the company's post-war fortunes slowly
revived. They also thought that farmers might appreciate it as a
handy cross between a pick-up and a tractor. But it was soon
obvious that the company had created, in the land Rover, a
world-beating product. Giles Chapman tells the story of how Land
Rovers have tamed the planet's toughest terrain with their
unstoppable off-road capability. It also charts how the Land Rover
legend allowed the marque to gradually expand its range with the
Range Rover, Discovery, Freelander and the latest Range Rover
Evoque. They're all cars as familiar in cities and suburbs as they
are at home in the countryside. Land Rover has been controversial,
its fortunes tied to Britain's economic ups and downs. Today it's
on a roll, leading a renaissance in British design and
manufacturing, yet the continued presence of the Defender helps
keep the Land Rover Story absolutely pukka.
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