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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Inside Book Publishing (Paperback, 6th edition)
Loot Price: R1,160
Discovery Miles 11 600
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Inside Book Publishing (Paperback, 6th edition)
Expected to ship within 12 - 17 working days
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Now fully revised and updated for its sixth edition, Inside Book
Publishing is the classic introduction to the book publishing
industry. Giles Clark and Angus Phillips offer authoritative
coverage of all sectors of the industry, from commercial fiction
and non-fiction to educational publishing and academic journals.
They reveal how publishers continue to adapt to a fast-changing and
highly interconnected world, in which printed books have proved
resilient alongside ebooks and the growth of audio. Major themes
are explored, including the development of digital products and the
use of social media in book marketing, as well as those that affect
publishers' businesses, such as the rise of internet retailing;
rental models for student textbooks; and open access, where
academic content is free to the user. Case studies from industry
experts give fascinating perspectives on topics such as
crowdfunding, self-publishing and how authors can market
themselves. The book provides excellent overviews of the main
aspects of the publishing process: commissioning authors, product
development, design and production, marketing, sales and
distribution. As a manual for those in the profession and a guide
for the potential publishers of the future, Inside Book Publishing
remains a seminal work for anyone with an interest in the industry.
It will also be of interest to authors seeking an insider's view of
this exciting industry.
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