Scenario Planning (Paperback, 2nd Revised edition)

Scenario Planning is a classic work of business strategy. Its clear, inclusive approach to learning from the future distinguishes it from the competition, while its unmatched breadth of case studies make it an essential aid for managers seeking to implement scenario techniques. Key features of the Second Edition include a review of available methods and how to access them, detailed coverage of 'early indicators', and a wealth of new cases including Shell, Morgan Stanley Japan, and Finland's use of climate change scenarios. 'What happened next' sections for case studies from the first edition are also included. Packed with clear lessons and straightforward advice, Scenario Planning tells you what works, when it works and why. The book's overall message is that scenarios are not predictions or forecasts, but effective weapons in managing the uncertainties of the future. Since the first appearance of the second edition, global events have emphasised the effectiveness of scenario thinking in managing these uncertainties

General

Imprint:	The Choir Press
Country of origin:	United Kingdom
Release date:	March 2014
First published:	March 2014
Authors:	Gill Ringland
Dimensions:	229 x 152 x 25mm (L x W x T)
Format:	Paperback - Trade
Pages:	492
Edition:	2nd Revised edition
ISBN-13:	978-1-909300-54-5
Categories:	Books > Business & Economics > Business & management > Management & management techniques > Management decision making > General Promotions
LSN:	1-909300-54-3
Barcode:	9781909300545

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!