Even in the digital age, the printed poster retains an important,
much-loved role in connecting with audiences in a way that both
entertains and informs. The V&A was one of the first museums to
start collecting posters and to recognize the importance of doing
so. Far from ephemeral, posters are both a representation of the
time in which they were produced and distributed and, in many
instances, have shaped the societies in which they were seen. The
story of the poster is both one of changing styles and new
innovations in design, illustration and printing, and a visually
compelling social history. The Poster brings together over 300
examples that tell a comprehensive visual history of poster design
and the various ways the poster has been used to tell, to sell, to
charm and to spur on change. Organized into seven thematic chapters
that tell the story of the poster as a medium, each poster is
accompanied by a concise commentary that explains the work in terms
of its design, printing, content, message and the commercial,
social or political impact it may have had. Featuring works by the
masters of poster design that have become popular and highly
collectible classics, charting the ebb and flow of styles such as
Art Nouveau, Modernism, Art Deco, Psychedelia and Punk and
featuring the nostalgic glow of muchloved brands as well as posters
that shook and changed the world, The Poster will be an essential
visual resource for graphic designers and illustrators - a
reference for anyone with an interest in collecting posters and an
engaging design and social history for all who appreciate this most
popular of art forms.
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