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Advertising as Communication (Paperback, New edition) Loot Price: R1,174
Discovery Miles 11 740
Repayment Terms: R110 pm x 12*
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Advertising as Communication (Paperback, New edition): Gillian Dyer

Advertising as Communication (Paperback, New edition)

Gillian Dyer

Series: Studies in Culture and Communication

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Loot Price R1,174 Discovery Miles 11 740 | Repayment Terms: R110 pm x 12*

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Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Studies in Culture and Communication
Release date: November 1982
First published: 1982
Authors: Gillian Dyer
Dimensions: 216 x 138 x 15mm (L x W x T)
Format: Paperback
Pages: 248
Edition: New edition
ISBN-13: 978-0-415-02781-6
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-415-02781-0
Barcode: 9780415027816

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