Advertising is a form of communication that constantly impinges on
our daily lives, yet we are often unaware of its more subtle form
of persuasion, or of the extent to which it manipulates our
(consumer) culture. This book sets out to examine advertising as a
form of communication in contemporary society and also places it in
its wider cultural and economic context.
General
| Imprint: |
Routledge
|
| Country of origin: |
United Kingdom |
| Series: |
Studies in Culture and Communication |
| Release date: |
November 1982 |
| First published: |
1982 |
| Authors: |
Gillian Dyer
|
| Dimensions: |
216 x 138 x 15mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
248 |
| Edition: |
New edition |
| ISBN-13: |
978-0-415-02781-6 |
| Categories: |
Books >
Business & Economics >
Business & management >
Sales & marketing >
General
|
| LSN: |
0-415-02781-0 |
| Barcode: |
9780415027816 |
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