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Anthro-Vision - How Anthropology Can Explain Business and Life (Paperback)
Loot Price: R212
Discovery Miles 2 120
You Save: R53
(20%)
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Anthro-Vision - How Anthropology Can Explain Business and Life (Paperback)
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List price R265
Loot Price R212
Discovery Miles 2 120
You Save R53 (20%)
Expected to ship within 5 - 10 working days
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The Times and Financial Times Book of the Year A revelatory model
that explains how we buy, sell, work and live. 'Absolutely
brilliant.' Daniel Kahneman, author of Thinking, Fast and Slow ___
Meet the business anthropologists seeking to explain how we buy,
sell, work and think. From supermarkets to factories, trading
floors to tech firms, their methods are revealing the hidden codes
that define our lives. The result is a wholly new way to see human
behaviour: anthro-vision. __ One of the World's Top 50 Thinkers -
Prospect 'This engaging book argues why more businesses (and
people) should look to anthropology if they want to succeed.' Books
of the Year, The Times 'Will turn your world upside down in the
best possible way. Fun, profound and bursting with important
insights.' Tim Harford 'A terrific piece of work.' Thomas Friedman
'Anyone working to rebuild a more equal world will benefit from
Tett's well-argued case that to solve twenty-first-century
problems, we must expand our fields of vision and fill in old blind
spots with new empathy.' Melinda Gates 'Tett provides readers with
a new intellectual framework - grounded in her deep understanding
of anthropology and her path-breaking journalism - that can
fundamentally transform how we approach solving society's most
wicked problems . . . I cannot recommend it highly enough.' Mariana
Mazzucato 'In a world of volatility, uncertainty, complexity, and
ambiguity, we need an antidote to tunnel vision, argues Gillian
Tett. That antidote is Anthro-Vision . . . Admirers of her
journalism will love this book, but they will also learn a great
deal from it.' Niall Ferguson 'A timely call for decision-makers to
wean themselves off their dependency on big data and embrace the
full complexity of human life.' Financial Times
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