Can Water Become More Appealing Through Enhanced Design and Marketing? (Paperback)

Most research on the bottled water industry only addresses environmental or quality issues. This research, however, examines how tap water can be made more appealing to consumers. It, furthermore, explores in detail why consumers favour bottled water over tap water and why consumers choose certain brands of bottled water over others? Finding answers to these questions enables strategies to be formulated to make tap water more appealing through design and marketing.

General

Imprint:	Lap Lambert Academic Publishing
Country of origin:	Germany
Release date:	October 2010
First published:	October 2010
Authors:	Gisli Thorsteinsson • Tom Page
Dimensions:	229 x 152 x 5mm (L x W x T)
Format:	Paperback - Trade
Pages:	76
ISBN-13:	978-3-8433-5822-4
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	3-8433-5822-2
Barcode:	9783843358224

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