Innovation and Marketing of Fast Moving Consumer Goods (Paperback)

This book demonstrates an investigation to distinguish what factors make premium packaging more premium than that of the mass products. The following questions were used to lead the work: 1. How much influence does packaging have on a consumer's decision? 2. What specific techniques are used by the premium packaging products? 3. Which of the techniques are most effective in making the packaging premium? 4. How can these techniques be measured empirically?

General

Imprint:	Lap Lambert Academic Publishing
Country of origin:	Germany
Release date:	October 2010
First published:	October 2010
Authors:	Gisli Thorsteinsson • Tom Page
Dimensions:	229 x 152 x 4mm (L x W x T)
Format:	Paperback - Trade
Pages:	64
ISBN-13:	978-3-8433-6648-9
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	3-8433-6648-9
Barcode:	9783843366489

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!