Innovative Packaging Design for Fast Moving Consumer Goods (Paperback)

There are many research reports regarding packaging and its guidelines of design and development being well designed to maximise consumer interest, but premium and mass brands with their split in the market is not a well explored subject matter. This book examines packaging techniques and methods, moreover on psychological reasoning behind user and consumer decisions. It also uncovered strong links to standard pack design within both industries being a foundation for brands to build upon with special decorations and finishes to customise and dictate what user market the product is aimed at.

General

Imprint:	Lap Lambert Academic Publishing
Country of origin:	Germany
Release date:	July 2010
First published:	July 2010
Authors:	Gisli Thorsteinsson • Tom Page
Dimensions:	229 x 152 x 4mm (L x W x T)
Format:	Paperback - Trade
Pages:	64
ISBN-13:	978-3-8383-5547-4
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	3-8383-5547-4
Barcode:	9783838355474

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