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Books > Business & Economics > Economics
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Digital Media Worlds - The New Economy of Media (Hardcover)
Loot Price: R1,849
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Digital Media Worlds - The New Economy of Media (Hardcover)
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Taking a multisector and multimarket approach, this text provides
an in-depth analysis of the major economic developments of the book
publishing, broadcasting, film, music, newspaper and video game
industries. The contributors offer a detailed overview of the
industries and their dynamics within global telecommunications,
media and IT, combining vertical views and a synthetic horizontal
approach to marshal facts and document their economic relevance.
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