As the first collection of studies to explore the use of
edutainment within festival experiences, this book extends current
knowledge and understanding of festival experiences. Relying on a
series of international case studies, this book offers readers
unique and important insights that emphasise the benefit of
edutainment activities for enhanced audience learning, engagement,
and festival satisfaction. Although there is an ample amount of
studies concerning festival experiences, as well as the use of
edutainment within tourism, few have explored the use of
edutainment within festival experiences. This oversight has created
a lack in knowledge and understanding, despite the clear benefits
of enjoyable learning experiences - edutainment. Moreover, it has
created a gap between academia and practice, as the contributing
authors have demonstrated, festivals are utilising edutainment to
enhance their audience experience, yet scholars have failed to
acknowledge this. In response to this oversight, the editors have
assembled a carefully curated collection of chapters that include a
wide range of international case studies, from science and food
festivals to heritage and dark festivals. Through a variety of
methodologies and methods, including interviews, observations,
databases, netnography, and social media analysis in both
face-to-face and digital interactions involving the festival
participants, organisers, and other relevant stakeholders, the
contributing authors have provided a well-rounded global
perspective on how edutainment is applied within festival
experiences. This book is valuable for scholars, festival
organisers, policy makers and students interested in or studying
festivals, events, edutainment and/or experience design. Other
tourism industry scholars, professionals and students of, for
example, visitor attractions, museums, theatre and hospitality
services, may also find this book of value considering their
established use of edutainment within their sectors.
General
| Imprint: |
Taylor & Francis
|
| Country of origin: |
United Kingdom |
| Series: |
Routledge Critical Event Studies Research Series. |
| Release date: |
September 2023 |
| First published: |
2024 |
| Editors: |
Giulia Rossetti
• Brianna Wyatt
• Jane Ali-Knight
|
| Dimensions: |
234 x 156mm (L x W) |
| Pages: |
248 |
| ISBN-13: |
978-1-03-230499-1 |
| Categories: |
Books
Promotions
|
| LSN: |
1-03-230499-5 |
| Barcode: |
9781032304991 |
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