We live in a society that defines us by what we consume and how.
Every day we make purchasing decisions that express our sense of
belonging, our commitments to the environment and our systems of
belief. We often choose to buy things, not necessarily because we
need them, but because we believe that these things will help us
express who we are - in our own eyes and in the eyes of others.
Whether we like it or not, consumerism is the prevalent ideology of
our time. Led by Gjoko Muratovski, Consumer Culture is the ideal
starting point for an investigation into the social construction of
the global economy.
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