Making strategy requires undertaking major—often
irreversible—decisions aimed at long-term success in an uncertain
future. All leaders must formulate a clear course of action, yet
many lack confidence in their ability to think systematically about
their strategy. They struggle to apply the abstract lessons offered
by conventional approaches to strategic analysis to their unique
contexts. Making Great Strategy resolves these challenges with a
straightforward, readily applicable framework. Jesper B. Sørensen
and Glenn R. Carroll show that one factor underlies all sustainably
successful strategies: a logically coherent argument that connects
resources, capabilities, and environmental conditions to desired
outcomes. They introduce a system for formulating and managing
strategy through a set of three core activities: visualization,
formalization and logic, and constructive argumentation. These
activities can be implemented in any organization and are
illustrated through examples and case studies from well-known
companies such as Apple, Walmart, and The Economist. This book
shows that while great strategic thinking is hard, it is not a
mystery. Widely applicable and relevant for managers and leaders at
all levels, especially executive teams charged with setting the
course of their organizations, it is essential reading for anyone
faced with practical problems of strategic management.
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