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Books > Reference & Interdisciplinary > Interdisciplinary studies > Area / regional studies
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Kazaaam! Splat! Ploof! - The American Impact on European Popular Culture since 1945 (Paperback)
Loot Price: R1,881
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Kazaaam! Splat! Ploof! - The American Impact on European Popular Culture since 1945 (Paperback)
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Observing European debates about EuroDisney, McDonald's, Hollywood
films and television programs, and other vehicles of alleged
'Americanization, ' one might imagine that Europe was in serious
risk of losing its distinct cultural identity in the melting pot of
American pop culture. The loaded charge of 'kitsch' is a central
aspect of the debate, with Disney stories, for example, branded as
simplified travesties of authentic European folk tales. But the
relationship between European and American popular cultures is
vastly more complex. Reciprocal and interactive, it is a
relationship in which the European-American partnership (for
example, in cinematic ventures) has become quite common. And again,
artifacts which have a certain meaning and reception in America may
have a completely different meaning and reception in Europe; in
effect behaving as different artifacts altogether. And finally, as
this book shows, American cultural influences have penetrated not
only the popular realms of European television, fashions, fast
food, and rock music, but also such domains as youth organizations,
literature, UFO culture, and religious faith
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