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Books > Social sciences
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Ideology - Structuring Identities in Contemporary Life (Paperback, 2nd Revised edition)
Loot Price: R549
Discovery Miles 5 490
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Ideology - Structuring Identities in Contemporary Life (Paperback, 2nd Revised edition)
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Loot Price R549
Discovery Miles 5 490
Expected to ship within 10 - 15 working days
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This brief and affordable introductory book places ideology at the
center of contemporary life, unmasking its role in shaping
important social relationships. Offering both an historical
overview of the concept as well as current questions about who
pays, profits from, controls, or is victimized by current social
arrangements, Ideology aims to move us beyond the "narcosis" of
socialization and into the space of authentic citizenship.
Beginning with Marx and C. Wright Mills, and moving through
Mannheim and Althusser, Postmodernism, Freire, Chomsky, and bell
hooks, the authors analyze ideology in classic political terms but
also by looking at how race, gender, and class are incorporated
into educational, media, and entertainment experiences. They close
with a discussion of the public/private dichotomy and attempts to
reclaim citizen space within modern democracies. In the process,
Bailey and Gayle offer an understanding of the power of ideology in
our lives as well as a set of principles for social action.
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