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Competitive Social Media Marketing Strategies (Hardcover) Loot Price: R5,142
Discovery Miles 51 420
Competitive Social Media Marketing Strategies (Hardcover): Gordon Bowen, Wilson Ozuem

Competitive Social Media Marketing Strategies (Hardcover)

Gordon Bowen, Wilson Ozuem

Series: Advances in Marketing, Customer Relationship Management, and E-Services

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Loot Price R5,142 Discovery Miles 51 420 | Repayment Terms: R482 pm x 12*

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Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.

General

Imprint: Idea Group,U.S.
Country of origin: United States
Series: Advances in Marketing, Customer Relationship Management, and E-Services
Release date: February 2016
Editors: Gordon Bowen • Wilson Ozuem
Dimensions: 229 x 152 x 28mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 318
ISBN-13: 978-1-4666-9776-8
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-4666-9776-8
Barcode: 9781466697768

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