Consumer interaction and engagement are vital components to help
marketers maintain a lasting relationship with their customers. To
achieve this goal, companies must utilize current digital tools to
create a strong online presence. Competitive Social Media Marketing
Strategies presents a critical examination on the integration of
social networking platforms into business tactics and the
challenges presented by consumers' use of these online communities.
Highlighting pivotal issues such as brand management, customer
loyalty, and online services, this publication is a pivotal
reference source for business managers, professionals,
advanced-level students, and consultants interested in the latest
research on the use of digital media tools for business
opportunities.
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