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Consumer Psychology in Behavioral Perspective (Paperback) Loot Price: R968
Discovery Miles 9 680
Consumer Psychology in Behavioral Perspective (Paperback): Gordon Foxall

Consumer Psychology in Behavioral Perspective (Paperback)

Gordon Foxall

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Loot Price R968 Discovery Miles 9 680 | Repayment Terms: R91 pm x 12*

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Without arguing that behaviorist explanations are better than those of cognitivism, Foxall (psychology, Cardiff U., Wales) explores the contribution to consumer research of the experimental analysis of behavior, in which the causation of behavior is attributed to factors external to the individual. Cognitive explanations, which ascribe observed act

General

Imprint: BeardBooks
Country of origin: United States
Release date: 1990
First published: 1990
Authors: Gordon Foxall
Dimensions: 140 x 216 x 14mm (L x W x T)
Format: Paperback - Trade
Pages: 244
ISBN-13: 978-1-58798-240-8
Categories: Books > Social sciences > Psychology > General
LSN: 1-58798-240-4
Barcode: 9781587982408

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